We use a variety of marketing techniques to drive traffic to FranchiseHelp.com.
Here's an overview video to see the whole process:
From there, the vast majority of our users funnel through the franchisehelp franchise quiz. The quiz narrows down the franchise space, asking users the industry interested in, investment level, education, timeline etc to provide a list of possible franchises that might fit their desires.
Here's what the quiz looks like:
At the end of the quiz, the user is presented with a list of brands that match their criteria. However, this in no way submits a user to those brands, and it is very simple to navigate away from the suggested list. All leads have to proactively request information on a specific brand, and our user average requests information on less than two brands (aka doing their homework).
Users can also search for brands by category, name, liquid level etc.
We also do outbound marketing to our users who opt in to our sms and email communication. We might send an email with a detailed description of a franchise that meets their criteria, and at the very bottom is the call to action where users would request additional information.
If they do, that lead and all leads are delivered in real time.